For fitness coaches

Turn your DMs into booked calls, without living in your inbox

Spotly answers every DM in your voice, qualifies leads like a trained setter, and books the call.

Start free See how it works

Set up in 15 minutes
You approve replies until you trust it
Pause anytime

J Jessjess.liftsSpotly on

Replied to your story

omg this is literally me. how much is your coaching?

haha glad it hit home. depends a bit on what you need. are you more about dropping fat or getting stronger right now?

dropping fat. i always fall off by week 3

week 3 is so common, that's usually when life gets loud. what tends to happen that week?

work gets crazy and i stop tracking

makes sense. that's exactly what mia builds around. want a quick call with her this week to map it out?

yes please

sweet. thu 6:30pm or fri 12pm?

thu!

Call booked: Thu 6:30 PM

Message...

Instagram DMs
Story replies
Comment keywords
“How much is it?”
“Is this a bot?”
“Let me think about it”
Qualifying questions
Follow ups
Call bookings
Payment links
Lead notes
Call briefings

Built like a trained setter, not a bot flow

24/7

Answering DMs, story replies and comments, even at 2am.

Objection plays built in: price, spouse, tried before, no time and more.

Questions in the voice interview that teach it to text like you.

Question per message. Never a wall of text, never two asks at once.

These are product facts, not promises about your results.

Sound familiar?

Your content is working. People are in your DMs asking about coaching. The problem is answering all of them, fast, like you would, while still coaching the clients you already have.

That is the job Spotly takes off your plate.

Start free

Are your DMs piling up while you coach, train or sleep?
Do leads ask “how much is it?” and vanish when you reply late?
Are you replying to messages at 2am on your phone?
Did a human setter cost you a retainer plus commission and still sound off-brand?
Has a bot flow ever made a lead ask “is this a bot?”
Do you get on calls with no idea who the lead is or what they want?

The old way costs you leads or money

Most coaches pick between doing it all themselves, paying a setter, or a bot that sounds like one.

The old way

Doing it yourselfEvery reply comes out of your training time, your evenings and your sleep.
A human setterA monthly retainer plus commission, weeks of training, and they still take days off.
A keyword bot flowCanned buttons that sound robotic, can't handle a real objection and never book.

With Spotly

Answers in seconds, any hourEvery DM, story reply and keyword comment gets a real reply.
Sounds like youTrained on your interview answers and your real DMs: casing, emoji, length, slang.
Qualifies and booksOne question at a time, handles objections, then books a real slot on your calendar.
You stay in chargeApprove replies until you trust it, switch to full auto, pause anytime.

Everything a great setter does, in your voice

Leads feel like they are texting you

A 32-question interview plus your real DMs teach it your style. It measures how you actually text and copies it.

lowercaseshort messagesemoji: rarelysays “haha”no exclamation spam

It never makes things up

No invented prices, results or guarantees. Anything outside your info waits for your approval.

Replies that pass the “is this a bot?” test

A humanizer rewrites stiff, salesy replies before they send.

Great question! I'd be happy to assist you with that.

ha good q. what's your goal right now?

You walk into every call prepared

It remembers each lead's goal, pain, why now and objections, then briefs you before the call.

You stay in control

Draft & Approve mode, full auto when you're ready, and a kill switch that pauses everything.

Watch one DM turn into a booked call

Scroll to play an example conversation. Every move is a real Spotly behaviour.

1Qualifies one question at a time
Acknowledge, relate, ask. It digs into one real pain and why now, like a trained setter.
2Answers the bot question honestly
It never pretends to be you. One honest line, then straight back to what they said.
3Handles price without making one up
Prices you did not give it are never invented. It moves the money talk to your call.
4Works through “I need to ask my husband”
22 objection plays, from price to partner to “I tried before”. Agree first, never argue.
5Books the call
Real open slots from your calendar. The lead picks one and it is booked.

P Priyapriya.movesSpotly on

Replied to your reel

saw your reel about eating out. i travel for work constantly

travel weeks are the hardest to stay on track, you're not alone there. how many nights a month are you away?

like 10 to 12. and my sister's wedding is in june so i need to sort it out

wait is this a bot?

yeah, i'm an AI on mia's team helping with DMs. mia reads these though. so with the wedding in june, is it mostly hotel gyms or no gym at all?

hotel gyms mostly

ok but how much is it

fair question. it depends on which plan fits you, and mia goes through that on a short call so you're not guessing. would that help?

maybe. i'd want to run it by my husband first

totally makes sense, it's a big decision. want to pick a time he can join too?

actually yes that'd be great

perfect. sat 10am or sun 4pm?

sat 10

Call booked: Sat 10:00 AM

Message...

Then it hands you the lead, fully briefed

Every conversation lands in your dashboard with the notes a good setter would write. Example data shown.

PPriya, call Sat 10:00 AMBriefing

GoalLose fat and stay consistent while traveling

Main painAway 10 to 12 nights a month, hotel gyms only

Why nowSister's wedding in June

Objections raised

Price asked earlyPartner decision

Her husband is joining. Start with how her last work trip went.

InboxDashboard

Draft & Approve Spotly running

priya.movesBooked Sat 10:00 AM

Booked

jess.liftsBooked Thu 6:30 PM

Booked

dan.trainsAsked about knee pain

Needs you

kayla.fitCommented “PLAN” on your post

Qualifying

Held for your approval Lead asked if you offer refunds. That is not in your info, so Spotly drafted a reply and waited.

ApproveEdit

Spotly vs the usual options

Feature	Human setter	Doing it yourself
Replies at 2am
Sounds like you	Sometimes
Qualifies before booking
Handles objections		Sometimes
Remembers every lead's goal and pain	Sometimes
Briefs you before the call	Sometimes
Follows up when a lead goes quiet	Sometimes	Sometimes
Sends your real voice notes
No commission per booked call
Gives you your evenings back

Live in three steps

Setup takes about 15 minutes.

1
Connect Instagram
Log in with Instagram's own business login. Spotly never sees your password, and your followers need no new app.
2
Train your setter
Answer the 32-question interview and add your real DMs, offer and calendar. It learns how you text.
3
Wake up to booked calls
Spotly answers, qualifies and books. You read a briefing on every lead before the call.

Simple pricing. 14-day free trial.

Every plan gets the full setter. Cancel anytime, no long contract.

Starter

Test the water

$49/mo

1 Instagram account
~500 conversations / mo
AI setup + learn your style
Comment-to-DM + booking link

Start free trial

Every plan includes

Replies to DMs, story replies and keyword comments
Voice training from your interview and real DMs
Humanizer that rewrites stiff replies before they send
22 built-in objection plays
Booking with your Calendly, Cal.com or any booking link
Payment links for low-ticket offers
Lead memory and pre-call briefings
Follow-ups at 4 and 23 hours when a lead goes quiet
Your own recorded voice notes, sent at the right moment
Draft & Approve mode, full auto and a kill switch

Questions coaches ask

Will it sound like a bot?

It is trained on your answers to a 32-question interview and on your real DMs, so it matches how you text: casing, emoji, message length and slang. A humanizer checks every reply and rewrites anything that sounds like AI before it sends.

Will it say something wrong about my program?

It only uses the info you give it. It never invents prices, results or guarantees. If a lead asks something your info does not cover, the reply is held for your approval instead of guessing.

What if a lead asks if it's AI?

It tells the truth in one line and keeps the conversation going. By default the first message in a thread includes a short AI disclosure too. If the lead wants a real person, it hands the chat to you.

Will it annoy my followers?

It only replies to people who message you, reply to your story or comment your keyword. It asks one question at a time and knows when to let a lead go.

Do I lose control?

No. Start in Draft & Approve mode and nothing sends until you approve it. Switch to full auto when you trust it, read every conversation in your dashboard, and pause everything with one switch.

Is it worth it compared to a human setter?

A human setter usually means a monthly fee plus commission, plus training and managing them. Spotly is a flat monthly price, answers at any hour and never takes a cut of your calls. If one extra booked call a month turns into a client, you can do the math.

Does it work with my calendar?

Yes. Paste your Calendly, Cal.com or any booking link and it sends it when a lead is ready. With Cal.com connected it can offer real open slots too. For low-ticket offers it can send a payment link in the DMs instead.

Is this allowed on Instagram?

Spotly connects through Instagram's official business login and messaging API for professional accounts. It replies to people who reached out to you first, and it is honest about being AI.

Your next client is already in your DMs

Let Spotly answer them tonight, in your voice, while you get your evenings back.

Start free Sign in

A quick warning: Spotly is not a mass DM tool. It won't cold message strangers or spam your followers. It answers the people who already reached out to you, and it answers them well.

P.S. Not sure yet? Start in Draft & Approve mode. Spotly writes every reply and you tap approve. You'll know within a few conversations whether it sounds like you.